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HELLO
I'm Michelle.
I partner with makers, artists, and small business owners to turn passion into growth. Together, we’ll shape your story, build a brand strategy that fits, and choose the right digital tools to move your business forward.
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I focus on tangible changes—sharpening your story, tweaking your website or SEO, or getting clear on social media goals. My approach keeps marketing clear and doable, not overwhelming. I work with you to keep it simple, not simplified.
WHY ME
After 25+ years in the corporate marketing world—working with brands like TELUS, UBC and HSBC—I’ve left that in the rearview and flipped the script.
These days, I’m focused on working one-on-one with small businesses to help them tell their story, using the same strategies and tools I’ve spent decades honing—less layers more hands on.
I know the heart of small business lies in the founder’s passion, talent, and their joie de vivre. My goal is to translate that energy into digital assets and experiences that reflect who you are and what you do so you can drive revenue.
I’m ready to go all in, to understand why you are passionate about what you do, and create a plan together to tell your story.
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